The teaching of sociology / sociology of communication in communication and
journalism courses in Brazil and Portugal is challenged by the student's preference for
technical content. Unlike Brazil, where education is not compulsory, in Portugal teaching
sociology and / or sociology of communication is part of the teaching programs of public
and private universities, according to the Bologna Process. The resulting conclusion of
the route taken to this survey of 10 professors and 05 Brazilian universities and 05
Portuguese universities, derived from three specific objectives: to examine the
pedagogical projects of communication and journalism courses in the universities;
investigate the programs of the sociological discipline to verify if the approach that occurs
in the three fields of the social sciences was due to the specificities of the universities
themselves and if they suffered direct interference (pressure from students) or indirect
(media system); check the teaching methodology of sociology, crossing the
bibliographies used before and after the new curriculum Journalism Guidelines (in Brazil)
and the Bologna Process (in Portugal), in order to understand the options literature of
classical authors and contemporary. The delimitation imposed by the objectives,
assumptions and qualitative methodology allowed a comparative study of sociology in
Brazil and Portugal, which results in the following findings: the market exerts an indirect
pressure on the training spaces; the student is in a hurry to graduate strictly for economic
reasons, which also explains the relationship established with the theoretical disciplines,
since, from their point of view, they delay their leaving the university. These results
reflect the analysis of the recurring words, which were used as markers to compare the
answers given in terms of teaching methodologies, insertion of sociology in the technical
disciplines and relevance of the cultural capital of the graduate student and the future
journalist. Although one of the hypotheses has not been confirmed, the result denounces
a happy teaching flexibility attentive to the changes that the Information and
Communication Technologies - TICS printed to the communicational process and that
adapted the bibliographies to the specificities of the courses.
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