This study proposes an analysis of the constructed image of the Flávio Dino government
through, specifically, the editorials of the printed newspaper O Estado do Maranhão. The
observation period is the electoral race year 2018 - January 1 to December 31. The analysis
comprises a space of the journalistic vehicle in which there is a declared position, different from
what is expected in terms of news content. For the research, the quantitative Content Analysis
(AC) methodology was used to survey the texts that mention Dino, Flávio Dino, State
Government, Maranhão and PCdoB. The corpus comprises 85 pieces published during the
period of analysis. For data analysis, the software Statistical Package for the Social Sciences
(SPSS) and Iramuteq were used. Among the main results of this research, we can mention the
newspaper's preference for the thematic economy, which indicates an attempt by the newspaper
to guide the public debate because this is a topic capable of causing dissatisfaction on State
issues. It was also noticed the predominance of negative editorials and the use of the term
communist, in the narrative about Flávio Dino to reinforce an anti-communist perception and
opposition to Dino.
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