This dissertation is based on a research on the construction of body ideals and
masculine corporalities from young men attending bodybuilding academies, and the role
of the media in the construction of subjectivity of these subjects. In this way, it was
sought to promote a reflection on the impacts that the media has on life dynamics, as
well as to understand the dimension of the participants' own perception about the theme,
regarding the power they have over their choices, through cultural inheritance and
family and social arrangements. As methodological procedures, the focus group was
chosen at two Palmas-TO academies, and the results are analyzed from the Content
Analysis. In the development of the work it was verified that the young men of the two
academies have convergent positions on the proposed themes, and corroborate the
theses raised by the theoretical reference. Research has shown that the media - from
film and celebrity profiles in electronic social networks - have a direct influence on the
search for a male body ideal.
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