Análise da percepção dos clientes sobre o mix de marketing em uma rede de supermercado varejista de Araguaína - TO.
The main objective is to analyze and understand the perception of the customers of a retail supermarket unit in Araguaína-To on the marketing mix and if it is seen by customers as a determining factor in their purchase decision, it also aims to verify what factors Within the marketing mix inserted b...
| Autor principal: | Santos, Danila Sousa dos |
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| Grau: | Artigo |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Tocantins
2020
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| Assuntos: | |
| Acesso em linha: |
http://hdl.handle.net/11612/1824 |
| Resumo: |
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The main objective is to analyze and understand the perception of the customers of a retail supermarket unit in Araguaína-To on the marketing mix and if it is seen by customers as a determining factor in their purchase decision, it also aims to verify what factors Within the marketing mix inserted by the organization influence the purchase decision of the customers. The methodology used is a qualitative approach. The results obtained show to be positive for the company, that is, the strategies of the marketing mix used by the company are perceived by the customers and strongly influence the purchase decision and its permanence in the organization. |