Percepção das empresas no uso de influenciadores digitais na divulgação de produtos e serviços
With the technological advances new means of communication have emerged, such as social media and applications. In this context a new character is born, the Digital Influencer, who becomes a model of opinion to be followed through their posts on social media. This study aimed to analyze the relation...
| Autor principal: | Santos, Debora Steffane Aguiar dos |
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| Grau: | Monografia |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Tocantins
2021
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| Assuntos: | |
| Acesso em linha: |
http://hdl.handle.net/11612/3242 |
| Resumo: |
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With the technological advances new means of communication have emerged, such as social media and applications. In this context a new character is born, the Digital Influencer, who becomes a model of opinion to be followed through their posts on social media. This study aimed to analyze the relationship between companies and digital influencers in the city of Palmas/TO. The methodology adopted was based on a quantitative evaluation, as from the application of a digital questionnaire, sent to companies in Palmas that have or have had a business relationship with a digital influencer. It was possible to notice that the results obtained in the partnerships between influencers and companies are significant, showing a new way of advertising products and services. |