This study is part of the interface between Communication and religion, with emphasis
on the process of Organizational Communication at the São João Paulo II Vocational
Center – the first seminary of the Archdiocese of Palmas. The purpose of this research is
to understand the communication dynamics of the Seminar, considering its internal and
external communication processes, flows, networks and strategies. To support this
qualitative research, according to the objectives outlined in the construction of a
Theoretical Reflection, we searched for bibliographic references in Organizational
Communication theorists and the official guidelines on social communication from both
the Vatican and the National Bishops Conference of Brazil (CNBB). From this
perspective, the techniques of Qualified Conversations and the principles of Institutional
Research were applied to collect and analyze data on the physical, sociocultural, and
communicational structure of the Seminar. This knowledge, combined with the
researcher's experience and unrestricted access to the Institution's directors, made it
possible to draw a profile of communication as well as to verify potential deficiencies and
point out the obstacles to the development of more effective communication in the
Vocational Center.
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