This article presents a discussion about cultural events, management process and possibilities
of local tourism development. It aims to investigate how the management of the cultural events
of Araguaína-TO for the purpose of fomenting local tourism occurs. As a methodology, the
research was used, bibliographical, descriptive and exploratory, followed by a qualitative
approach, having as instrument of data collection, the semi-structured interview. As for the
results, 9 cultural events were identified, mostly involving religious elements, and it was
concluded that in the view of public managers, responsible for the planning and organization
of local events, the city of Araguaína has favorable spaces for events that have been promoted
to date, and which still has great potential to develop the event tourism segment, while
recognizing that there are local factors that need to be improved.
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