This study presents the mapping of the conversation networks that emerged on the social media
Twitter under the indexing of the keyword “amazonia”, on the occasion of the increase in
Amazon wildfires in August 2019, in order to analyze the dynamics of these networks. The
subject was on the agenda of the meeting of the representatives of the seven most industrialized
countries in the world, the G7 Summit, held in France in the same year. The capture of the
conversations was carried out two days before the Summit meeting and between the 24th and
26th, when the meeting was being held. This contributed to the increase in hotspots in the
Amazon has been widely reported and has achieved international repercussion. The
methodologies used were the Social Network Analysis (SNA), based on the metrics of: (i) entry
level, (ii) number of followers, (iii) number of tweets, (iv) authority and (v) modularity; and
Content Analysis, performed to explore, describe and interpret the data collected from the
actions of the actors and what they said. The software NodeXl was used to capture the data.
The Gephi software was used to process data, generate the metrics, and visualize the networks.
From the delimitation of a sample of profiles, the study identified eight types of actors most
engaged and have the greatest reach in the network: Government, Journalistic, Political, Public
Person, Professional Blog, Personal, Environmental Cause Representative, and Fake Profile.
Fourteen thematic categories associated with the term "Amazon" was also identified. They
were: Sovereignty, Predator Brazil, Predator World, Internationalization, Government
Mismanagement, Government Good Management, Mystical Solution, Environmental
Activism, Harmful Partisanship, Plural Amazon, Information Criticism, Tangential,
Cooperation between countries, and Factuality. Regarding the dynamics of the conversation
networks analyzed, it was concluded that the content of the debate was defined by the
identification with the values defended by the profiles of public figures from different segments
of society, in the vast majority, not linked to the environmental cause. This confirms that the
clarification of the subject for the formation of a more balanced opinion by network users has
been overshadowed by the debate as a whole. Thus, despite the complexity of the fact, the
dissemination of information was determined by behaviors such as homophily, compromising
the deeper debate on the subject.
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