The article addresses digital marketing related to the use of social media as allies of small
businesses managed by women entrepreneurs from Araguaína-TO, with the general objective
of analyzing how social media can contribute to small businesses by identifying best practices
and strategies used by them. The specific objectives consist of identifying the main social
media, investigating their benefits, and verifying the challenges and difficulties faced by small
companies. The research has a quantitative approach, with analysis of data collected through
online conversation. The profile of the interviewees was analyzed and how the use of social
media can be useful for small companies managed by women entrepreneurs in the city of
Araguaína-TO, in the context of digital marketing. It notes that social media contribute
significantly to small businesses, because even with all the challenges faced, these women
apply digital marketing in their business, which contributes to brand awareness, increased
sales and positive results.
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