The research seeks to understand if videos published by artists on YouTube are used by
producers as a criterion for inviting them to cultural programs in Amapá. For that, were
interviewed Alexandra Moraes, who has a YouTube account, and the duo Pedro Luccas and
Fabiano, who don't have an account on the platform; In addition, six local program producers
also replied to the questionnaires. To understand the process, the criteria of newsworthiness
and gatekeeper theory are observed. The methodologies used are bibliographic research and
case study. The study shows that information such as musical style are criteria; or when the
artist produces a new job, the numbers of video views or artist followers are not so important.
Although they consider it is important to use YouTube, producers say that inviting the artist to
the program is independent of this factor. Therefore, it is understandable to be involved with
the new media of communication.
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