Based on the critical theory, which emerged from the Frankfurt School
and was inspired by Marx, this research aims to discuss about authenticity in the era of
technical reproducibility in the digital environment, based on Walter Benjamin and his
essay "The Work of Art in the Age of its Technical Reproducibility", originally published
in 1955. In this way, we seek to understand and analyze the meaning of authenticity
within the journalistic production on the Web nowadays, taking into consideration the
technological environment, the revision of the concepts of authorship, property and
purity/authenticity, in the era of technical and digital reproducibility. It is also taken into
consideration the authorship in cyberspace before the reality of remixes (LEVY, 1998)
in the process of creation and journalistic production before the convergence of
traditional media (JENKINS, 2009; CASTELLS, 2017); and, finally, it is identified the
relationship between aura (BENJAMIN, 2017), authorship (FOUCAULT, 2009) and
remixes, relating them to the production, sharing and dissemination of distorted, false
or manufactured news of essentially sensationalist nature.
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