The scope of this work was premised on a diagnosis through the Case Study that resulted in a
media program on professional training, for Academics and Entrepreneurs, with a focus on
Intellectual Property and Technology Transfer for Innovation. The fact of identifying the main
factors and limiting problems for thematic lack of knowledge and the consequences of this for
a promising career culminated in the development of more assertive conditions for a better
definition of content and generated media. The identification of the “bottleneck” occurred
through scientific, descriptive and exploratory research, using bibliographical research, data
collection, case study and observation. About the approach, the quali-quantitative method was
used, based on the inductive method. As a result of the research, the contextualization of
Intellectual Property in the university and business environment was raised, aiming to
understand the gap between scientific and technical knowledge and the impacts on the
economy, society and personal development. The survey was applied to the participants of the
professional workshop on Intellectual Property and Technology Transfer for Innovation. Data
collect was carried out through electronic forms, in on-line mode, due to the restrictions
imposed by the pandemic period caused by Covid-19. At the end of the studies, was
concluded that the absence of training courses adapted or directed to different audiences is the
main factor that contributes to the low rate of patents for Brazilian creations.
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