The present research proposes to analyze the construction of net hatred in contemporary society and the way it is reproduced in the Paraense media, considering the deconstruction of human rights and the accentuation of insensitivity to the other. For this, we take as a starting
point the thought of Zygmunt Bauman. Part of the show of this research is the police notebook of the Diário do Pará newspaper, the Front Line, broadcast on Radio Clube Pará AM and the Metendo Bronca program, which is shown by TBA RBA. All of these media belong to the politician Parader Jader Barbalho, soon they are vehicles of communication with
political-partisan connections. To compose the show, we selected issues published / exhibited between October 2016 and December 2017. The development of this research began with the characterization of the liquid society and the relationship with the other. Next, we show how
the historical construction of hatred in humanity is given, and then show it from its banality and the characteristics of liquid hatred. The media is configured as relevant in the representation of reality, since it circulates information and produces new forms of social interaction, as well as gives us a sample of social behaviors that need to be debated. As a
methodological contribution, we used the Content Analysis, the Pragmatic Analysis of Narrative, as well as the criteria for analysis of human rights violations proposed in the media monitoring reports of ANDI - Comunicação e Direitos. The objective of this work is to show
how news can build a society based on fear, insensitivity to the other and the banalization of evil from the dissemination, implicit or explicit, of net hatred in journalistic narratives.
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