Currently, due to the advent of social changes, technological advancement is increasingly highlighted.
As a result, religious denominations have been using mechanisms to expand their beliefs and in Brazil
this phenomenon has also taken root, especially in the media. Television stations are one of the
immediate and effective vehicles for the media expansion of the faith, a phenomenon known as
Televangelism. The Universal Church of the Kingdom of God (IURD) has been standing out through
televangelical resources, among them the program “Fala que Eu Escuta” that speaks for one of the
responsible for the growth of its denomination. Finally, based on a hermeneutic approach, which
included the analysis of four programs between the months of October and November 2017. It is
understood that, with the help of its televangelical program, IURD constitutes an inseparable element
in the diffusion of its faith, as well as reinforcing dogmas to those already converted.
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