Art, a fundamental cultural element for human societies, functions as an indicator of their
degree of development. Thinking about new ways to strengthen this field and make it
more accessible to the public are big challenges, which find voice in this research whose
objective is, among others, to associate theories of the field of Art with Communication
to propose new ways of approach and spaces for the art on the open television. The
application of the concepts is tested in the program Circuito, from TV Cultura do Pará, in
order to demonstrate how this theoretical-practical relationship can be established in
television products. Initially, a survey is conducted on the productions dedicated to the
field of Art on Brazilian TV, contributing with a drawing of the history of these formats
at national and state level (Pará). It follows for the study and association of theories: Art
Criticism, Cultural Journalism, Edutainment, Arts Education, Mediation in Arts,
television and audiovisual language. Among the essencial references for this research are:
Américo (2010), Argan (2010), Aumont (2012), Ballerini (2015), Barbosa (1999),
Bourdieu (1996), Bucci (2000), Cauquelin (2005), Leal Filho (1998), Machado (2012),
Moraes (2014), Nunes (2003), Piza (2003), Salles (2006), Venturi (2007), Walldén
(2004). From the theories emerge the pillars for the content support that, posteriorly are
studied in the Circuito program, as well as for the development of the television artedutainment. The research also brings a photo biography of the Circuit, as well as
provides a small overview of Pará artistic productions in the last five years.
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