Os ciberconsumidores e a ciberpublicidade: marcação interagente e interações reativas como práticas de consumo no facebook
In this article, we present reflections about consumer practices developed by cyberconsumers from the way they interact with (and from) ciberpublicity on social networks on the Internet, specifically on Facebook. A brief theoretical approach on the concepts of cyberpublicity and the role of cy...
| Autor principal: | SOUSA, Thatianne Silva |
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| Outros Autores: | MARQUES, Jane Aparecida |
| Grau: | Artigo |
| Idioma: | por |
| Publicado em: |
Associação Nacional dos Programas de Pós-Graduação em Comunicação
2022
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| Assuntos: | |
| Acesso em linha: |
http://repositorio.ufpa.br:8080/jspui/handle/2011/14658 |
| Resumo: |
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In this article, we present reflections about consumer practices developed
by cyberconsumers from the way they interact with (and from) ciberpublicity on
social networks on the Internet, specifically on Facebook. A brief theoretical
approach on the concepts of cyberpublicity and the role of cyberconsumers, we
describe the methodological course that helped us in the analysis of interactions
and in the identification of cultural and media consumption practices that we call
interagent tagging and reactive symbolic interaction. |