This article aims to reflect on the communicative pragmatic present on the Guamá
market, located in Belém, in the Brazilian Amazon. We seek to observe, from an
ethnographic approach, the social movement and the communicative interaction
practices of the subjects there, in relation to the dynamics of space occupation and
the disposition of the goods sold there. The research evidences the organizational
structure in its intersubjective dynamics, and, from this perspective, we observe the
development of the idea of place and identification that people develop with this
place within aesthetic processes. For this reflection, this article uses studies by the
theorist Maffesoli, who addresses locality and social practices in daily life. We also
use a study by Schutz to interprete social practices through typification in social
structures; also, we use the understanding on social form by Simmel.
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