This dissertation demanded the development of the educational product “#boraprocurar: a deck of didactic cards for informational search at university libraries”, aiming to answer the following guiding question: “How to assist users in the development of skills for informational search in catalogs and collections of university libraries?”. This answer is linked to the achievement of the main goal outlined, which is to assist in the development of skills for informational search in catalogs and collections of university libraries, with the help of a deck of didactic cards divided into phases, having as reference the context of the Central Library of the Federal University of Pará (BC/UFPA). In the theoretical reference, we discussed the informational skills at libraries, highlighting, especially, the university library, and we described the locus of the research, the BC/UFPA. In order to characterize the public to which the educational product is intended, we brought data from the V National Survey of Socioeconomic and Cultural Profile of Undergraduate Students of Federal Institutions of Higher Education of the National Association of Directors of Federal Institutions of Higher Education (ANDIFES). The methodological procedures used were based on applied research, through a qualitative approach, divided into three phases. The first phase refers to contextual, bibliographic and documentary research, with the mapping of the libraries of the 14 largest universities in Brazil in numbers of students enrolled in the graduation, focusing on the users’ instructional materials of education. The next phase is inherent to exploratory research with observation of the informational search flow of BC/UFPA users and data collection with students from UFPA. Finally, the third phase concerns the survey of products and studies similar to the one proposed in this dissertation. For the development of the educational product, we established the following work stages: contextual research, design and elaboration of the deck of didactic cards, and product validation. This process resulted in the elaboration of the educational product, from its prototype to its final version, with a test carried out with students from UFPA. It is possible to affirm that the main objective has been reached, a fact attested by the positive answer to the guiding question of the study, which aimed to contributing to the continuous process of developing informational skills and learning of library users.
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