This master's dissertation seeks to understand how the practices of communication, consumption and sociability, involving the June procession Arrastão do Pavulagem, held annually between the months of June and July, were resiginified, with the scenario of social isolation, arising from the Covid-19 virus pandemic. To this end, the following procedures will be used as methodology: netnographic analysis, as pointed out by Kozinets (2014); interviews with semi-structured script; snowball sampling, according to studies by Bockorni and Gomes (2021); and participant observation. In order to ground the axes of analysis, the notes of França
(2008) and Muniz Sodré (2008; 2002) about communication will be used; Amaral Filho (2017; 2019) about cultural shows and entertainment; Santos (2010) and Castro (2012; 2020) about Amazonia; Simmel (1983) and Maffesoli (2016) about sociabilities; Miller (2007) about material culture; and McCracken (2003; 2007), Barbosa, and Campbell (2006) about consumption. We highlight the experimental and successful character in the preparation and realization of the digital programming of the analyzed period, the sharing of similar feelings
and sensations that enabled the subjects to connect with each other even at a distance, and the sensitive dimensions that crossed the practices of consumption of the arrastões and their material aspects.
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