This dissertation addresses Latin American music videos, investigating narratives that counter hegemonic perspectives, based on the concept of Countervisuality by Nicholas Mirzoeff. To this end, the works Reza Forte (Baiana System), This Is Not America (Residente), and Tierra Zanta (Trueno) are analyzed. The objective is to understand how these music videos construct non-hegemonic meanings about Latin American culture, highlighting audiovisualities that claim the right to look for these peoples. Thus, the research contextualizes the music video language in Latin America, identifies distinct trends produced in this territory, and examines
images created from the perspective of colonizers and how to challenge this view. Therefore, we aim to present music videos that share the following similarities: the presence of Indigenous peoples, Afro-descendants, and respect for nature. To achieve this, decolonial theorists such as Darcy Ribeiro, Aníbal Quijano, and Walter Mignolo are used to address aspects of Latin America, along with Visual Culture scholars such as Ulpiano Meneses and John Berger, to explore what constitutes the gaze identified as colonized. In these music
videos, we find a narrative that empowers, celebrates, and elevates the culture and resistance of Latin American peoples.
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