Nowadays, the cyberspace social networks are regarded as a common phenomenon. It is easy to perceive that the Internet advent has expanded not only the Reading and Writing modalities, but also the interaction among its users – and this study leans exactly on it. Our proposition is to analyze the politeness phenomenon in the interaction among participants from seven discussions with topics related to University of Pará (UFPA), posted in the casual e-forums from “Belém” community, in the Orkut site. doing so, we are based especially in Goffman’s (1967) sociological approach, in the studies on interactive frames from Tannen and Wallat (2002 [1987]), in Gumperz’ (2002 [1982]) investigations on contextualization cues and on Kerbrat-Orecchioni’s (1992, 1997, 1998, 2006) studies about the interpersonal relations and politeness. About politeness, we present the seminal models of Brown and Levinson, regarding their references to Searle’s (1969) studies, about the speech acts, and to Grice’s (1975), about the Cooperation Principle, conversational maxims and implicatures. We also discussed the Leeche’s Model (1983), which refers to the General Principle of Politeness, from the author’s observations on Grice’s maxims. Still related to the studies on linguistic politeness, we present the notion of social contract, present on Fraser and Nolan’s (1981, apud OLIVEIRA, 2004) work and we highlight Kerbrat-Orecchioni’s (1997, 2006) extensive contribution to Brown and Levinson’s model, with the introduction of face flattering acts (or FFA) concept, dissociation of positive face and negative face from positive politeness and negative politeness respectively, introduction of the impoliteness phenomenon notion and the linguistic politeness procedures distinguished by the linguist. In our conclusion, we verified that the sense effects of negative politeness and positive impoliteness are those which prevail in the analyzed e-forums, especially when the users debate polemic issues, in the urgency, maybe, of supporting their standpoints with efficiency – seemingly either with mitigation (negative politeness), in order not to attack with aggressive arguments or without mitigation (positive impoliteness), with the intention of validating their opinion. The positive politeness and negative impoliteness did not appear so much in our data. This is an empiric-inductive investigation, which will favor the qualitative data analysis of linguistic-discursive realizations that occur in real situations of language use.
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