This work presents researches realized at the journal Diário de Notícias, from Belém, Pará, from 1881 to 1893, having as goal the recover of fictional texts, specially the feuilleton, genre which emerges from the intense relation between literature and journal in the 19th century. Is this period, the journal appears as an important communication media to culture and politics, considering its lower expense in comparison with the books. The feuilleton reaches, inside the journal, a great popularity among the readers. Between the recovered feuilletons, we choose to analyze the Negro e cor de rosa: o canto do cysne, by the French writer Georges Ohnet, published from July to August, 1887, inside the Diário de Notícias’s Folhetim section. We based our analysis in the studies of Jésus Martín-Barbero about the feuilleton’s enunciation mechanisms. With this research, we tried to investigate how the publishing market characterized itself in Belém, asking about the relation between the public’s taste and the strong presence of French writers, and the marketing’s relations between publishers and booksellers. In this way, the relevance of the studies in History of Book Lectures is emphasized, for it allows us a recovering work of information to the memory of the History of Brazilian Literature.
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