This research focuses on the implementation of racial quota in the Federal University of Pará - UFPA, based on analysis of police investigation of racial slur, the vision of O Liberal newspaper reporters and its readers, including the judgment of the injunction order filed by the Black movement Mocambo. Such dialogues are established to understand the social representation concerning racial relations in Brazil, as the conception of the social players becomes more clearly with the historical context of the recurrent comments, whether from police investigation, the non- quota students, or the competent authorities. To achieve this, the literature search was based on Thompson (2001), Chalhoub (1990; 2001), Dworkin (2005), among others, as well as the use of document sources (current legislation, news releases and newspapers Beira do Rio and O Liberal). After analyzing the contents, it was found that color is used to demarcate the inequality map between White and Black people, under possible conflicting situations. Besides, the debate on quotas must not be polarized, because it provokes the worsening of positions and minimization of factors equally important in the educational context. Although quotas alone do not solve the racial problem and the presence of Black students in the university, on the other hand they contribute for the democratization of higher education.
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