This thesis analyzes the discourses that circulate in Brazilian telenovelas on indigenous societies. For this, we appropriate the proposed formulations by Michel Foucault in "The Archaeology of Knowledge", in order to investigate the regularities and dispersions in the discourse on indigenous peoples present in these television serial fictions. We start mainly from the analysis of scenes from telenovelas "Aritana" (1978), "Uga Uga" (2000) and "Alma Gêmea" (2005). We show how these productions, which have different plots and were exhibited at different times, have regularities in building their indigenous protagonists. In a Foucaultian perspective, try to understand how indigenous characters are constructed in such television narratives, which statements related to them appear in these productions and the memories which networks they are affiliated. We take the analytical category intericonicidade proposed by Jean-Jacques Courtine (2013), in order to understand the construction of the images of indigenous characters present in these telenovelas. To analyze historical moments in which the discourse on indigenous peoples won highlights in Brazilian telenovelas, performed in the period from February to July 2014, an extensive survey of telenovelas that were shown over 50 years, the main television stations. From this survey, we got three big enough overlapping events with productions that have brought indigenous characters in leading roles: the demarcation in 1978, the Xingu Park, the celebration, in 2000, 500 of the arrival of Europeans to Brazil and the present moment, in which we follow the discussions on the construction of the hydroelectric plant of Belo Monte.
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