The electronic games are configured in an aesthetic and cultural experience (Zimmerman, 2004) profoundly related to the contemporary life. The Amazon, in connection with the global thought, from the urban cultures of its metropolis, participates of this universe much more as a receptor than as a producer of scientific and artistic knowledge. As an answer to this gap, this dissertation starts from the investigation of the open project “O Chalé” (“The Cottage”) by observing it as an object of collective creation, conceived and developed in an independent way, exploring its creative path and the expression of its ideas until the moment of the evolution flowing. From this experience, this dissertation looks for contextualizing the current scenery of the videogames under the optics of its crossovers with the artistic universe; it also traces approximations between game art and market game. By approaching the intuitive development of a videogame creative process from an inside perspective, this dissertation covers a hypermediatic and intercultural object (Canclini, 2009) which content connects to series of crossings that are also epistemologically pertinent as part of the Amazon culture in dialogue with the global culture, its imaginary and history, without abandoning its aesthetics subjects and visual representations. The investigative dedication of an artistic character research over a project with these characteristics is important no just as a study facing media (since in the Region North there are just a few academic researches in the area and even due to the productions shortage), but also for the importance in comprehend the genesis of a cultural product. This can become a significant tool of stimulus in the relationship between the public and the appreciation of the material and immaterial patrimony of the State of Para.
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