In this research the implementation of agribusiness sustainability in Mato Grosso, in its social dimension to guarantee human and environmental dimension rights, it is confronted by reference to the Lucas County Green-MT River, named by the media as the first Green City Country it has all settled farms according to the Forest Code, so also called Lucas Cool. Through bibliographical research was presented the Environment on the list of Human Rights and presented the main concepts of sustainable development. A literature search accompanied by a field survey presented the historical evolution of the state of Mato Grosso with details about the occupation of the north central region of the state, where it happened the Green March to the occupation of the Amazon. The slogan launched by the Federal Government was "Integrating not deliver," government strategies used to occupy the site depopulated and resolve land conflicts in the northern and southern regions of the country. In this scenario arises Luke's municipality of Rio Verde-MT considered a sustainability model to follow for meeting the indicative of the United Nations - UN on sustainable development. A descriptive research in the municipality found that agribusiness, base of the local economy is not developed by locals, but by large companies that use the city and hand labor to achieve higher profits. Some examples involving the largest companies operating in the municipality show that the social and environmental problems faced in the region weaken the title of Green Municipality demonstrating the severe impact of the intensive use of pesticides on the health of residents and the environment of the region. This survey data reached the hypothesis initially proposed that the sustainability indicators presented by the UN - the United Nations and other national and international environmental requirements are not sufficient to ensure an ecologically balanced environment. Therefore, the hypothesis was confirmed after the survey and data analysis presented in this work. And the overall goal it has set itself the research was achieved when identified existing real contradictions between economic development and human rights violations in the municipality of Lucas do Rio Verde - MT.
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