The purpose of this dissertation is to characterize the state of the art of the jeweler industry deployed in the State of Para, which is housed in the Area St. José Liberto, located in the city of Belém is administered by the Institute of Gems and Jewels of the State of Pará - IGAMA. The characterization is done through the analysis of agents that drive its development, considering the deployment of a government program started in 1998, focused on the verticalization of mineral industry, focusing on the prospect of installing a pole in the State of Pará jeweler this analysis are considered the economic, cultural, environmental and man himself as the subject of the installation process to a chain jeweler, in a state that does not have the tradition of great centers of jewelry production, concentrated in the Southeast, as in the states of São Paulo, Minas Gerais and Rio de Janeiro, which originates from a European production scenario, where the labor and craft originated throughout its history, with market development, migrated to the industrial mode of production without however, losing the characteristics of the jewel "handmade" in certain phases of the production process. The results of this research identified the main constraints, so that in fact this sector to consolidate and provide the State of Pará recognition of more genuinely a product of Para, where it uses raw materials, labor and cultural issues local allies the factors of competitiveness and quality for inclusion in the market. In taking the panorama of the sector, was used to search literature and documents in government programs for 1998 through 2011, institutional reports, periodicals and books. Concomitantly, the study of the methodology applied in the event of generation of new products in jewelry, through strategies for obtaining data as the research participant, photographic records and the application of qualitative and quantitative questionnaires.
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