Segmentation of the buffalo meat consumer market in Belém, Pará, Brazil

MARQUES, Cristiane Soares Simon; OAIGEN, Ricardo Pedroso; MORAES, Carina Martins de; SANTOS, Marcos Antônio Souza dos; LOURENÇO JÚNIOR, José de Brito; BEZERRA, Isis Abel

Artigo

Segmentation of the buffalo meat consumer market in Belém, Pará, Brazil

The objective of this study was to identify different market segments for buffalo meat with target groups defined in the city of Belém, Pará, Brazil. Paired samples of beef and buffalo meat were given to 447 volunteers, and a sensory analysis of the products was conducted. After the tasting, a quest...

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Autor principal:	MARQUES, Cristiane Soares Simon
Outros Autores:	OAIGEN, Ricardo Pedroso, MORAES, Carina Martins de, SANTOS, Marcos Antônio Souza dos, LOURENÇO JÚNIOR, José de Brito, BEZERRA, Isis Abel
Grau:	Artigo
Idioma:	eng
Publicado em:	Universidade Federal do Pará 2018
Assuntos:	Carne de búfalo Análise de cluster Consumidores CNPQ::CIENCIAS AGRARIAS::CIENCIA E TECNOLOGIA DE ALIMENTOS
Acesso em linha:	http://repositorio.ufpa.br/jspui/handle/2011/9960 http://dx.doi.org/10.1590/S1806-92902016000600008

id	ir-2011-9960
recordtype	dspace
spelling	ir-2011-99602018-06-07T05:29:39Z Segmentation of the buffalo meat consumer market in Belém, Pará, Brazil MARQUES, Cristiane Soares Simon OAIGEN, Ricardo Pedroso MORAES, Carina Martins de SANTOS, Marcos Antônio Souza dos LOURENÇO JÚNIOR, José de Brito BEZERRA, Isis Abel Carne de búfalo Análise de cluster Consumidores CNPQ::CIENCIAS AGRARIAS::CIENCIA E TECNOLOGIA DE ALIMENTOS The objective of this study was to identify different market segments for buffalo meat with target groups defined in the city of Belém, Pará, Brazil. Paired samples of beef and buffalo meat were given to 447 volunteers, and a sensory analysis of the products was conducted. After the tasting, a questionnaire was administered to obtain demographic (age, educational level, marital status) and economic (household income) data as well as information on the habits of respondents and preferences regarding buffalo meat. The factors were estimated using the principal components method and the factors with characteristic roots greater than one were extracted. To check the suitability of the factorial model, Bartlett’s sphericity test and the Kaiser-Meyer-Olkin (KMO) test were used. A factor analysis was performed, identifying five factors with common variability dimensions. The study has helped identify four distinct market segments which, combined with a targeted marketing strategy, can be used to leverage the productive chain: I - Young and interested, II - Mixed and indifferent, III - Graduates and successful, and IV - Healthy women. All had positive responses to buffalo meat; clusters I and III stood out with regard to several indicators, especially those related to the preference for buffalo meat and the predisposition to purchase and include it in meals. The sensory analysis indicated that consumers showed a greater acceptance of buffalo meat based on the characteristics of flavour, colour, succulence and tenderness. The study helps to identify market segments with distinct features that, combined with a targeted marketing strategy, can be used to leverage the supply chain. 2018-06-06T18:25:18Z 2018-06-06T18:25:18Z 2016-06 Artigo de Periódico MARQUES, Cristiane Soares Simon et al. Segmentation of the buffalo meat consumer market in Belém, Pará, Brazil. Revista Brasileira de Zootecnia, Viçosa, v. 45, n. 6, p. 336-344, jun. 2016. Disponível em: <http://repositorio.ufpa.br/jspui/handle/2011/9960>. Acesso em:. 1806-9290 http://repositorio.ufpa.br/jspui/handle/2011/9960 http://dx.doi.org/10.1590/S1806-92902016000600008 eng Revista Brasileira de Zootecnia Acesso Aberto application/pdf Universidade Federal do Pará Brasil UFPA http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1516-35982016000600336&lng=pt&nrm=iso
institution	Repositório Institucional - Universidade Federal do Pará
collection	RI-UFPA
language	eng
topic	Carne de búfalo Análise de cluster Consumidores CNPQ::CIENCIAS AGRARIAS::CIENCIA E TECNOLOGIA DE ALIMENTOS
spellingShingle	Carne de búfalo Análise de cluster Consumidores CNPQ::CIENCIAS AGRARIAS::CIENCIA E TECNOLOGIA DE ALIMENTOS MARQUES, Cristiane Soares Simon Segmentation of the buffalo meat consumer market in Belém, Pará, Brazil
topic_facet	Carne de búfalo Análise de cluster Consumidores CNPQ::CIENCIAS AGRARIAS::CIENCIA E TECNOLOGIA DE ALIMENTOS
description	The objective of this study was to identify different market segments for buffalo meat with target groups defined in the city of Belém, Pará, Brazil. Paired samples of beef and buffalo meat were given to 447 volunteers, and a sensory analysis of the products was conducted. After the tasting, a questionnaire was administered to obtain demographic (age, educational level, marital status) and economic (household income) data as well as information on the habits of respondents and preferences regarding buffalo meat. The factors were estimated using the principal components method and the factors with characteristic roots greater than one were extracted. To check the suitability of the factorial model, Bartlett’s sphericity test and the Kaiser-Meyer-Olkin (KMO) test were used. A factor analysis was performed, identifying five factors with common variability dimensions. The study has helped identify four distinct market segments which, combined with a targeted marketing strategy, can be used to leverage the productive chain: I - Young and interested, II - Mixed and indifferent, III - Graduates and successful, and IV - Healthy women. All had positive responses to buffalo meat; clusters I and III stood out with regard to several indicators, especially those related to the preference for buffalo meat and the predisposition to purchase and include it in meals. The sensory analysis indicated that consumers showed a greater acceptance of buffalo meat based on the characteristics of flavour, colour, succulence and tenderness. The study helps to identify market segments with distinct features that, combined with a targeted marketing strategy, can be used to leverage the supply chain.
format	Artigo
author	MARQUES, Cristiane Soares Simon
author2	OAIGEN, Ricardo Pedroso MORAES, Carina Martins de SANTOS, Marcos Antônio Souza dos LOURENÇO JÚNIOR, José de Brito BEZERRA, Isis Abel
author2Str	OAIGEN, Ricardo Pedroso MORAES, Carina Martins de SANTOS, Marcos Antônio Souza dos LOURENÇO JÚNIOR, José de Brito BEZERRA, Isis Abel
title	Segmentation of the buffalo meat consumer market in Belém, Pará, Brazil
title_short	Segmentation of the buffalo meat consumer market in Belém, Pará, Brazil
title_full	Segmentation of the buffalo meat consumer market in Belém, Pará, Brazil
title_fullStr	Segmentation of the buffalo meat consumer market in Belém, Pará, Brazil
title_full_unstemmed	Segmentation of the buffalo meat consumer market in Belém, Pará, Brazil
title_sort	segmentation of the buffalo meat consumer market in belém, pará, brazil
publisher	Universidade Federal do Pará
publishDate	2018
url	http://repositorio.ufpa.br/jspui/handle/2011/9960 http://dx.doi.org/10.1590/S1806-92902016000600008
_version_	1832604113269948416
score	11.755432

Segmentation of the buffalo meat consumer market in Belém, Pará, Brazil

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