Análise do discurso: um olhar sobre a ambiguidade em propagandas das havainas
This paper proposes to reflect about the processes of production of the senses in advertisements of the Havaianas, in order to understand the phenomenon of ambiguity used in this type of text. To do so, we will present the contributions of Discourse Analysis as a theory of reading that can be applie...
| Autor principal: | COSTA, Yanca Marcelle Costa da |
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| Grau: | Artigo |
| Publicado em: |
2019
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| Assuntos: | |
| Acesso em linha: |
http://bdm.ufpa.br/jspui/handle/prefix/1531 |
| Resumo: |
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This paper proposes to reflect about the processes of production of the senses in advertisements of the Havaianas, in order to understand the phenomenon of ambiguity used in this type of text. To do so, we will present the contributions of Discourse Analysis as a theory of reading that can be applied to different texts, especially in this article, to the propagandistic text. For this, we are based on the theoretical concepts related to the theory of French Discourse Analysis, by Michel Pêcheux and developed here in Brazil by Eni Orlandi and other scholars, who, as a theoretical and methodological instrument, will work as anchor of the assumptions and approaches developed throughout the work. |