Countless developments arise every day, mainly due to accelerated technological development,
where there are varied opportunities of profitability through innovation, leading diverse sectors
to invest in technology as a way to excel in the current competitive scenario. Although
technology is on the rise, and many new ventures have emerged in the area, not everyone can
set goals correctly and identify business risks, which leads many companies to fail, even with
extraordinary ideas, is the so-called "blind spot of innovation ", that is, lack of knowledge of
requirements that, even if not directly related to the launching or sale of a product, present
themselves as a risk to their success. To mitigate this problem, the so-called business models
are used to have a vision of how to define each stage of their respective ventures, identifying
risks and mitigating possible execution failures. Thus, this work aims to present a study and
analysis about the various business models that currently exist, and through this propose a
model adapted for digital business, this model is based on the Blueprint scheme of value, which
includes essential characteristics for the schematic that will be displayed. As a result, we
obtained the following categories: Benefits, difficulties, suggestions of students of the
information systems faculty and new proposed model. The research carried out in this work is
empirical and qualitative. Semi-structured interviews were used as data collection tools. The
results of this work indicate that the Value Blueprint scheme in conjunction with other models
includes essential requirements to compose a scheme for digital business Startup with a focus
on risk identification and visualization of the business ecosystem. However, improvements or
adaptations are suggested, as well as the creation of software to support the creation of the
scheme.
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