The overcome of the Modernity paradigm and the consequent imertion of the citizens
in the so called Hypermodernity has brought reflects in diferent parts of life in Society,
in a way that the transformation of consume Society has broght new perspectives for
the act of consume. In this sense, it’s necessary to bring to debate how the
Hypermodernity consequences affects the consumer, and also the influence of
technological resources used by the industry to map consume preferences and to
dissiminate tendencies in the digital enviroment. Likewise, with emerge of the digital
influencers and the social midias, it’s up to the Law to procede the analisys of theese
agents reflects in consume relations, in the view of the consumers vulnerability
escalation owing to the presente social conjecture. Therefore, it’s fundamental to bring
the discussion about the national’s court’s compreenhention over the legal
responsability of the digital influencers and digital plataforms, with the pourpose of
analise if the majority decisions it’s still enough to apreheend the actual situation and
to promote the better conflicts solution about the Consumers Rights, for this, the
deductive method was used, and the bibliographic survey was used as a technique.
|
