This research falls within the scope of Communication research and its main
objective seeks to understand possible parameters for the production of content
on the social network Instagram, presenting as an example the virtual page
Diário de um Estudante de Letras (in activity since 2020) and their online media
strategies. The proposal is still anchored in qualitative, bibliographic and
autobiographical research. The specific objectives consisted of: (1)
understanding possible parameters for producing content on the social network
Instagram to attract followers in a virtual community; (2) identify specific media
factors of the virtual page, taken as the research scope, checking the creation,
image, design resources (among other aspects), which are adopted; (3)
Intervene and propose possible media resources following the experience
covered: ideas, insights, apps e possibilities about the production of content on
social media. We learned that, based on media models, it is possible to
establish identity relationships with users/readers of virtual communities, from
the perspective of: Content Marketing; Copywriting; and Storytelling, which also
based the research.
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