In sight of the fact that is necessary to analyze the strategies used in the past and its
consequences to study the effective ways (and the ineffective too, to avoid them) of realizing
the activity of public relation, its researched about the participation of the USA on the Second
World War based on Captain America comic books, to analyze the relationship between
communication strategies and the influence of Captain America on the Second World War.
For that, it is necessary to present concepts about the Comics, to determinate the comic
books production conditions’ during the Second World War and to point the ideological
stance in the Captain America Comics. A discourse analysis proposed by Eni Orlandi is
made. In sight of, it was verified that was a communication between Marvel Comic and USA
government and ideological propaganda on the Captain America Comics, which imposes
that communication strategies were used in favor of United States in the creation of the
character Captain America.
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