O impacto das mídias sociais na lealdade do e-commerce na perspectiva dos consumidores
The impact of social media on e-commerce loyalty is profound. The Internet has evolved from a communication and information tool to an important platform for purchasing goods. Social media now serves as vital bridges between customers and, surpassing traditional methods of communication becoming...
| Autor principal: | Saunier, Gustavo Gomes |
|---|---|
| Grau: | Trabalho de Conclusão de Curso |
| Idioma: | por |
| Publicado em: |
Brasil
2024
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| Assuntos: | |
| Acesso em linha: |
http://riu.ufam.edu.br/handle/prefix/7320 |