O impacto do desempenho ESG na reputação corporativa: evidências empíricas do mercado brasileiro
This study investigates the impact of environmental, social and governance (ESG) performance on the corporate reputation of Brazilian companies. The research analyzed a set of 46 companies operating in the Brazilian market, listed in the Corporate Reputation Monitor (MERCO) in 2023. Through a cross-...
| Autor principal: | Aguiar, Henrique Correa de |
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| Grau: | Artigo |
| Idioma: | por |
| Publicado em: |
Brasil
2024
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| Assuntos: | |
| Acesso em linha: |
http://riu.ufam.edu.br/handle/prefix/8357 |
| Resumo: |
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This study investigates the impact of environmental, social and governance (ESG) performance on the corporate reputation of Brazilian companies. The research analyzed a set of 46 companies operating in the Brazilian market, listed in the Corporate Reputation Monitor (MERCO) in 2023. Through a cross-sectional linear regression analysis, the study sought to identify the relationship between ESG variables and corporate reputation. The results indicate a positive and statistically significant correlation between these variables, suggesting that companies with more robust ESG practices tend to have a more solid and positive reputation. The adoption of ESG practices not only benefits society and the environment, but also contributes to the reputation of companies. |