Periódico

THE IMAGE OF THE UNIVERSITY THROUGH ENEM DISSEMINATION: reflections on public communication, representativeness and stereotypes

Autor principal: Ribeiro , Bianca Zanella
Outros Autores: Ruão , Teresa, Prates, Helena
Grau: Periódico
Idioma: por
Publicado em: Universidade Federal do Tocantins - UFT 2020
Acesso em linha: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/11256
id ojs-article-11256
recordtype ojs
spelling ojs-article-112562022-03-04T12:58:44Z THE IMAGE OF THE UNIVERSITY THROUGH ENEM DISSEMINATION: reflections on public communication, representativeness and stereotypes LA IMAGEN DE LA UNIVERSIDAD A TRAVÉS DE LA DIFUSIÓN DEL ENEM: reflexiones sobre la comunicación pública, la representatividad y los estereotipos THE IMAGE OF THE UNIVERSITY THROUGH ENEM DISSEMINATION: reflections on public communication, representativeness and stereotypes Ribeiro , Bianca Zanella Ruão , Teresa Prates, Helena Organizational image Communication Racial diversity Public Communication Visual analysis Universities Organizational image Communication Racial diversity Public Communication Visual analysis Universities The present study consists of a visual analysis of the official Enem advertising campaigns for 2019 and 2020. This highlights the unequivocal preponderance of white people in advertising representation and demonstrates subjectivities such as the recurrent association of black individuals with the stereotype of poverty and exceptionality. Based on these insights, the role of government advertising in the (de) construction of the image of Higher Education and Brazilian public universities is discussed, and attention is drawn to the possible use of public communication as a political and ideological mechanism. Universidade Federal do Tocantins - UFT 2020-08-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/pdf https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/11256 10.20873/uft.2447-4266.2020v6n5a12en Observatory Journal; Vol. 6 No. 5 (2020): Life Stories in communication: from stereotypes to (the possibility of) humanization / Histórias de Vida na comunicação: dos estereótipos à (possibilidade de) humanização; a12en Observatorio Magazine; Vol. 6 Núm. 5 (2020): Life Stories in communication: from stereotypes to (the possibility of) humanization / Histórias de Vida na comunicação: dos estereótipos à (possibilidade de) humanização; a12en Observatoire Journal; Vol. 6 No. 5 (2020): Life Stories in communication: from stereotypes to (the possibility of) humanization / Histórias de Vida na comunicação: dos estereótipos à (possibilidade de) humanização; a12en Revista Observatório ; v. 6 n. 5 (2020): Life Stories in communication: from stereotypes to (the possibility of) humanization / Histórias de Vida na comunicação: dos estereótipos à (possibilidade de) humanização; a12en 2447-4266 10.20873/uft.2447-4266.2020v6n5 por https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/11256/18147 https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/11256/18148 Copyright (c) 2020 Revista Observatório
institution Periódicos Uft
collection periodicosUFT
language por
format Periódico
author Ribeiro , Bianca Zanella
spellingShingle Ribeiro , Bianca Zanella
THE IMAGE OF THE UNIVERSITY THROUGH ENEM DISSEMINATION: reflections on public communication, representativeness and stereotypes
author-letter Ribeiro , Bianca Zanella
author2 Ruão , Teresa
Prates, Helena
author2Str Ruão , Teresa
Prates, Helena
title THE IMAGE OF THE UNIVERSITY THROUGH ENEM DISSEMINATION: reflections on public communication, representativeness and stereotypes
title_short THE IMAGE OF THE UNIVERSITY THROUGH ENEM DISSEMINATION: reflections on public communication, representativeness and stereotypes
title_full THE IMAGE OF THE UNIVERSITY THROUGH ENEM DISSEMINATION: reflections on public communication, representativeness and stereotypes
title_fullStr THE IMAGE OF THE UNIVERSITY THROUGH ENEM DISSEMINATION: reflections on public communication, representativeness and stereotypes
title_full_unstemmed THE IMAGE OF THE UNIVERSITY THROUGH ENEM DISSEMINATION: reflections on public communication, representativeness and stereotypes
title_sort image of the university through enem dissemination: reflections on public communication, representativeness and stereotypes
publisher Universidade Federal do Tocantins - UFT
publishDate 2020
url https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/11256
_version_ 1778072226609758208
score 11.674684

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