Cultural diplomacy in Brazil is an intermediary of Brazilian cultural promotion, based on the culture departments of the Ministry of Foreign Affairs, and is thus implemented by cultural sectors at embassies in other countries. This topic has proved to be an important object of analysis within International Relations, since it is an instrument of rapprochement between peoples, which helps in the contribution to the opening of a cultural industry in the objective of linguistic and cultural links with other countries, besides its relevance for stimulating political and economic dialogues. Thus, based upon the concepts of soft power and cultural diplomacy and foreign policy analysis subarea theoretical foundation, this qualitative research work has three main objectives, to explain how the sectors responsible for this field work, to analyze the importance of the Portuguese Language in the international scenario and how the dynamic of the Division of Portuguese Language Promotion, which promotes the teaching of the Portuguese language abroad. With these objectives in mind, literatures that discuss the theme
were collected and analyzed, as well as official documents of the Brazilian government.
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