Artigo

Embalagem como ferramenta de marketing: análise do "P" promoção sob a ótica das cores e do design dos produtos.

This article aims to discuss the use of packaging as a marketing tool for the promotion of products, analyzing the "P" Promotion, one of the Marketing pillar, assessing the importance of colors and packaging design as a significant item to attract the consumer. The study was conducted through field...

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Autor principal: Sousa, Yonne Silva e
Grau: Artigo
Idioma: pt_BR
Publicado em: Universidade Federal do Tocantins 2020
Assuntos:
Cor
Acesso em linha: http://hdl.handle.net/11612/1854
Resumo:
This article aims to discuss the use of packaging as a marketing tool for the promotion of products, analyzing the "P" Promotion, one of the Marketing pillar, assessing the importance of colors and packaging design as a significant item to attract the consumer. The study was conducted through field research and literature of qualitative and quantitative approach with a questionnaire to the public target of products selected as study object. For the research were analyzed packaging lines "Barbie Rock'n Royals" and "Cars," Baby-care products Biotropic Cosmetics company. The study of these packages and field research have proven aspects highlighted in the literature on the importance of packaging to promote a product in relation to the appearance of color and design used in the promotional appeal.