Embalagem como ferramenta de marketing: análise do "P" promoção sob a ótica das cores e do design dos produtos.
This article aims to discuss the use of packaging as a marketing tool for the promotion of products, analyzing the "P" Promotion, one of the Marketing pillar, assessing the importance of colors and packaging design as a significant item to attract the consumer. The study was conducted through field...
| Autor principal: | Sousa, Yonne Silva e |
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| Grau: | Artigo |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Tocantins
2020
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| Assuntos: | |
| Acesso em linha: |
http://hdl.handle.net/11612/1854 |
| Resumo: |
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This article aims to discuss the use of packaging as a marketing tool for the promotion of products, analyzing the "P" Promotion, one of the Marketing pillar, assessing the importance of colors and packaging design as a significant item to attract the consumer. The study was conducted through field research and literature of qualitative and quantitative approach with a questionnaire to the public target of products selected as study object. For the research were analyzed packaging lines "Barbie Rock'n Royals" and "Cars," Baby-care products Biotropic Cosmetics company. The study of these packages and field research have proven aspects highlighted in the literature on the importance of packaging to promote a product in relation to the appearance of color and design used in the promotional appeal. |