The present work aims to explain the digital marketing techniques used in the
construction of the Gastronomic Festival event in Arraias during the years 2017 and
2018 and the details of the content creation processes used to reach the target
audience that is the Arraiana and surrounding communities to participate as exhibitors
and as spectators of the event. As well as explaining the construction of Gastronomic
Festivals as propellants of Tourism in small locations, discoursing on Gastronomy as
a determining factor for the development of Tourism, describing how the content
production of the Gastronomic Festival in Arraias and the digital marketing strategies
used to reach the target audience. The methodology used was the qualitative,
exploratory and bibliographical research and the case study of the I and II Gastronomic
Festival in Arraias, because besides analyzing the stages, there was a direct
participation in the event. In the face of the objectives worked, more specific data were
produced, such as the creation of the visual identity and the content of publication and
dissemination of the Festival. Through the study carried out, one can note the positive
influence of the Gastronomic Festival of the image construction to the results of
success, in the economy and in the valorization of the city culture and the digital
marketing as a potentiating agent of the same.
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