This project, entitled Can I Help You? The lives and voices of the Camelódromo da 104 sul (ACSE 11), in Palmas, tells facts of this place that cooperates with the economy, culture, tourism and reflects a city of Palmas - TO segregationist, homogenizing and hegemonic. Thus, it aims to give visibility to communication techniques and the popular work of shopkeepers present in the space, inside and outside the academy, either by instigating more studies on this bias or just informing the population about socially relevant topics, which is an objective of the report, main writing mechanism used in the book-report. The project is justified by the need to overcome the shallow and limited coverage of the delimited space. From the elaboration of the book-report, the human being was highlighted in journalistic practice, and not only to prove the news, but to bring the reader closer to the information with detailed descriptions, typical of the style. The project proves that the reporting genre is enriched by the narrative close to people promoted by humanized journalism, as it highlights personalities, details and the experience of those involved. The book is a chance to show that the camelódromo is not just a lack of parking and informality. The camelódromo are people who take shape daily and use their own language and aesthetics to put bread on the table.
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