This study has as general objective to analyze the perception of the employees of the
company Encanel Home Center in Palmas/TO regarding the actions of internal
marketing application and internal communication exercised in the company. The
research is configured as exploratory descriptive, bibliographic research, in addition to
field research. To carry out the research, a questionnaire of its own authorship was
applied, applied to the company Encanel Home Center, located in the city of
Palmas/TO, therefore it is a quantitative research. The survey at the company was
applied in March 2021, with a population of 81 employees in total, of which 52
responded to the valid questionnaire, so the sample corresponds to 64% of the total
population, in the various departments of the company. The results are responsible
and dependent on graphs and tables, prepared using the Excel software through
statistical calculations in the calculated questionnaires. The results obtained through
the show that despite some people the communication channels observed, the results
show a low effectiveness of internal communication.
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