O efeito da satisfação com o pós-venda e identificação com a marca na intenção de recompra:
This study seeks to analyze the relationships between purchase intention, brand identification and satisfaction with after sales in a refrigeration company. The participants were 35 clients of the company in the city of Araguaína-TO. As an instrument for data collection was used a self report ques...
| Autor principal: | Cardoso, Isabela Cristina Araujo |
|---|---|
| Grau: | Artigo |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Tocantins
2022
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| Assuntos: | |
| Acesso em linha: |
http://hdl.handle.net/11612/3927 |