Satisfação do consumidor no comércio eletrônico:
This study aims to analyze e-commerce customer satisfaction, based on the customer of the Charlô22 cosmetic store of Araguaína-TO. It presents the theoretical basis of the factors that precede consumer satisfaction. With a quantitative approach, applying a questionnaire that was attended by 132 cust...
| Autor principal: | Silva, Iasmym De Kássia Sousa |
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| Grau: | Artigo |
| Idioma: | pt_BR |
| Publicado em: |
Universidade Federal do Tocantins
2022
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| Assuntos: | |
| Acesso em linha: |
http://hdl.handle.net/11612/3929 |
| Resumo: |
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This study aims to analyze e-commerce customer satisfaction, based on the customer of the Charlô22 cosmetic store of Araguaína-TO. It presents the theoretical basis of the factors that precede consumer satisfaction. With a quantitative approach, applying a questionnaire that was attended by 132 customers of the company Charllô22. This research aimed to present, interpret and discuss the relationships between the variables, as well as to test the hypotheses regarding the proposed conceptual model. The collected data were analyzed by applying statistical techniques exposing descriptive correlation calculations and multivariate statistics calculations with linear regression analysis. The results obtained indicate that the fair price, delivery time and conditions that facilitate access directly influence the satisfaction of the company's customers. |