This work aims to understand how transmedia journalistic narratives are configured in the
contemporary brazilian regional context. For this, the selected narratives were “Londrina 87
anos”, produced by Folha de Londrina, based in the city of Londrina/PR; “Energia Limpa”,
produced by the Communication Group O POVO, based in the city of Fortaleza/CE and
“Nativas Digitais”, produced by the State University of Tocantins (Unitins), based in the city
of Palmas/TO. The research has a basic nature, qualitative approach and can be classified as
descriptive. Regarding the technical procedures used, the work adopts the case study. The
method used in the research was deductive. The following phases were part of the
methodological course of the research: observation, descriptive analysis and conclusions. To
increase the descriptive analysis phase, eight categories were created for the classification and
evaluation of contents based on the characteristics of the transmedia journalistic narrative:
participation; expansion; multiplatform presence; organization; language; platform
functionality; experience and contextualization. Through the analysis, it was possible to
confirm the initial hypothesis that the narratives constructed by brazilian regional vehicles do
not fully develop the potential inherent to transmediality. However, the scenario of construction
of these narratives by brazilian regional vehicles was considered promising.
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