With the constant evolution of the commercial market, the challenges for the national sectors
are to keep up with technological development and remain competitive internationally. It is
visible, through the database made available by the chambers of commerce, that the focus of
exports today are products without added value. Talking about exports within small companies
raises the degree of anxiety of entrepreneurs, because there is a preconception that it is only
possible for fully structured companies, with high production. Besides being a difficult,
expensive, and bureaucratic process. The aim of this work is to demonstrate the effectiveness
of PEIEX as a helper to enter the international market. The present work discusses the low
quantitative numbers of exports of manufactured products in the state of Tocantins, thus
creating a problem about the industrialization of the state and aims to solve this deficit with the
Export Qualification Program - PEIEX. In this way, to reach such a conclusion, the following
construction of the work is present: (a) presentation of the theory that supports the institutions
that aim to provide support in the foreign market onslaught - neoinstitutionalism; (b)
conceptualizes foreign trade and international trade; (c) sequencedby an analysis of the
Brazilian and Tocantins trade balance, which indicates the need for the incentive since the
export numbers are still too low; (d) finally, descriptively presents the program and justifies the
implementation of PEIEX in the state of Tocantins.
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