Despite its growing social circulation and popularity of mass media (television, internet and various
mobile electronic devices such as tablets and mobile phones), the video clip genre has not received
due attention of linguistic and discursive research, especially in regarding the teaching and learning
of languages. Guided by the intention to remedy the omission and seeking to adopt a multisemiotic
approach to this object, this article makes use of studies of multiliteracies, textual multimodality of
learning strategies and motivation in order to establish a categorization of generic settings of video
clips. The objective of this study is to verify the video clip's potential as a teaching and learning tool
in English class, we believe that the use of this resource can help to the interactivity of students with
activities in the target language, influencing positively on student motivation which, given
the disrepute situation of English teaching, end up losing interest in learning. This research assumes
that contemporary studies in English language learning strategies have led so there is the quest for
learner autonomy. From a theoretical point of view, we are situated in researches of Rojo (2009,
2012, 2013), O'Malley and Chamot (1993), Oxford (1990), Dörnyei (2001a, 2001b, 2009), among
other authors who discuss the use of multimodal genres and learning strategies in language classes
so that the teacher and student can work together to promote motivation, since learning process
personal motivations are connected, aspirations, actions and development that the student goes
through to reach your goal in anything it want to learn. To achieve results of this research, we have
developed an action research in classes of second grade of high school public school, involving
observation of classes, action planning, intervention and observation and, finally, reflect on the
results. Some considerations from this research, built with a qualitative and quantitative method,
aim for a reflexion about the use of videoclip as a motivacional resource in the english language
classes. Meaning this, the analyses of the information involved allows the conclusion that
videoclips, for the use combined of visual and hearing, and also being insert in a digital world, can
be described as a resource that can be easily accept for the majority of the youth students in classes,
and they show a interest for search more about this resource to learn english, as a component of
your daily routine, no matter if it's in the school or not, but it can make them capable of learn
autonomously.
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