This research proposes to analyze the discourse produced by the listeners of Rádio Difusora de Macapá, seeking to understand the relationship between the radio station and its audience. By addressing the characteristics of the amazonian persona, through messages and notices spread by the Alô, alô Amazônia broadcast, we seek to analyze the text, its marks and attributes. The main theoretical and methodological framework is based on authors such as Benetti, Bakhtin and Bourdieu. We acknowledge the relevance of radio for the riverside communities from the states of Pará and Amapá, even with the effervescence of social networks, emphasizing the relation established between listeners and radio broadcasters. The quantitative analysis of 117 messages also revealed that the female audience is the one that sends the most messages and the male audience is the one that receives the most. The texts draws attention to the kinship that precedes these people's names; to the river, its main avenue; to the river network, its main mean of transport; and to the different religions, which are part of the daily life and habits of the riverside dwellers.
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