Empresas madeireiras com certificação florestal e marketing verde: estratégias comunicacionais do grupo Cikel
In the nineties, the politics of forest administration in Brazil started to be determined by the hegemonic speech of the sustainable development. Pressed by environmentalists and other social agents, the companies are guided, through market influences, to reduce the predatory actions to the environm...
| Autor principal: | PIMENTA, Ana Carolina |
|---|---|
| Grau: | Dissertação |
| Idioma: | por |
| Publicado em: |
Universidade Federal do Pará
2011
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| Assuntos: | |
| Acesso em linha: |
http://www.repositorio.ufpa.br:8080/jspui/handle/2011/1930 |