This monography consists on detecting the profile of hotelling demand in the city of Imperatriz, Maranhão, and the main motivations that take the guest until there, as well as
pointing the characteristics of its trip, such as: expenses, time of permanence and the regularity of visits, beyond disclosing economic and social profiles. The research also traces the characteristics of hotelling net, analyzes the category of the hotels in town, according to classification of Embratur, the Brazilian institute of tourism promotion, analyzes the jobs generated, the services offered by the hotels, as well as the flow of this demand according to
the months of the year. All these factors have a huge relevance in the elaboration of strategical planning for the tourism in Imperatriz, as well as for touristic public policies in the region. This is very important information, since the city does not have any kind of databasis on the profile of the tourism in the region. The researched universe was constituted by 100% of the hotelling enterprises of Imperatriz, which results in 24 establishments.
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