This research had as objective investigating the process of constructing
identities at the intersection of media and scientific discourse. To this end
elected as a source of the empirical data analyzed here reports from
Superinteressante magazine. Among the editions of 2008 the magazine was
selected in those reports that the biological discourse was the central argument
to the production of subjectivities. Two were the main issues that guided the
investigative journey: “Which identities are manufactured from the speech
carried out by biological science magazines? “What is the social productivity of
these speeches?” I analyzed the problem with the theoretical tools of thought of
Michel Foucault some theoretical and the Cultural Studies and Cultural Studies
of Science, in order to consider the connection between power / knowledge of
production of subjectivities through cultural pedagogy and media to discuss the
nature contingent and the power relationships present in biological
discourses. In this study the media is regarded as a cultural pedagogy that
teaches us ways of being and seeing, regulates conduct, naturalize meanings,
and it is involved actively in the formation of social identities. Considering those
ideas, discuss the constructed nature of subjectivity, to think that the ways we
live our subjectivities and hold subjects’ positions are historically and culturally
conditioned. Based on these theoretical assumptions, the empirical material
grouped into six themes core that answer the research questions. They are: 1)
Moral Subject, in which morality appears as a characteristic innate and
universal to the human 2) Instinctive Subject, defining certain social behaviors
as instinctive fruits of a supposed human nature; 3) DNAtidade in which genetic
discourse appears as a determining factor in predicting what they are and how
people will live; 4) Psi Subject discusses how the subjectivities are managed
and administered by individuals psychologization 5) Gendered Subject in which
the attributes of masculinity and femininity appear naturally and essentialized in
relation to gender and 6) Aesthetic Subject which are defined in certain ways
and of course the best body. The analysis of all identities produce in the speech
we take calls on biological/scientific and other discourses as social
constructions, historical and cultural, an important discussion for Education
Sciences for questioning those truths that become hegemonic to teach science.
To highlight the discursive construction of identity, the strategies of formal
regulation to experience our subjectivities, this allows us to participate in this
process of construction and therefore includes the possibility positions of
resistance against hegemonic discourses, not face social identities as
monolithic and fixed. This is an important issue to be discussed in education in
order to generate processes of social transformations, since, as we saw and the
way we are seen determines in part how we treat and are treated in social
relations.
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